A blog (shortening of “weblog”) is an online journal or informational website displaying information in the reverse chronological order, with latest posts appearing first. It is a platform where a writer or even a group of writers share their views on an individual subject . Do you know what is a blog?
Originally blogs were known as “weblogs”, primarily as places for people to write about their day-to-day activities. Their everyday tasks became fodder for their mini sites, where they would record their opinions, stories, photos, and videos. Some of these mini sites gained a following and the hobby of blogging was born. Today people write about far more interesting topics, and blogs have gained more recognition and merit.
A blogger primarily creates content, which can be referred to in many ways (blog posts, blog articles, web articles, web copy, content, web content, and blog content). Blogs can be used for personal use, but also for businesses, news, networking, and other professional means. Typically, the content on a blog page appears in reverse chronological order with the archives dating back to whenever the blogger started his or her blogging journey.
- Merriam-Webster Dictionary a blog is a web site on which someone writes about personal opinions, activities, and experiences.
- According to Cambridge Dictionary, a blog is a regular record of your thoughts, opinions, or experiences that you put on the internet for other people to read.
- Oxford Dictionary, a blog is a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.
- Dictionary.com defines a blog as a website containing a writer’s or group of writers’ own experiences, observations, opinions, etc., and often having images and links to other websites.
Blog definitions from other people
‘A weblog is a hierarchy of text, images, media objects and data, arranged chronologically, that can be viewed in an HTML browser.’ Source
‘A frequent, chronological publication of personal thoughts and Web links.’ Source
‘From “Web log.” A blog is basically a journal that is available on the web. The activity of updating a blog is “blogging” and someone who keeps a blog is a “blogger.”‘ Source
‘A weblog is kind of a continual tour, with a human guide who you get to know. There are many guides to choose from, each develops an audience, and there’s also camaraderie and politics between the people who run weblogs, they point to each other, in all kinds of structures, graphs, loops, etc.’
Blog is a journal that is available on the web
The activity of updating a blog is “blogging” and someone who keeps a blog is a “blogger.” Blogs are typically updated daily using software that allows people with little or no technical background to update and maintain the blog. Postings on a blog are almost always arranged in cronological order with the most recent additions featured most prominantly.’ Source
‘A blog is a website in which items are posted on a regular basis and displayed in reverse chronological order. The term blog is a shortened form of weblog or web log. Authoring a blog, maintaining a blog or adding an article to an existing blog is called “blogging”. Individual articles on a blog are called “blog posts,” “posts” or “entries”. A person who posts these entries is called a “blogger”. A blog comprises text, hypertext, images, and links (to other web pages and to video, audio and other files). Blogs use a conversational style of documentation. Often blogs focus on a particular “area of interest”, such as Washington, D.C.’s political goings-on. Some blogs discuss personal experiences.’ Source.
The only characteristic that distinguishes a blog from a regular website is the chronological arrangement of data. Data is added to a blog in the form on posts and these posts are saved according to date and time of posting.
In the present day, people are using blogs for posting information on almost every subject under the sun. Modern blogs are no longer akin to diaries. These are more like an easy to maintain and easy to update website. You don’t need to be a rocket scientist to be able to create and maintain a blog. Although each post on blogs still maintains its date and time sequencing but the material posted may not necessarily show chronological sequence.
For example, TechWelkin is a blog and all the posts here appear in date-wise formation. But it is not like a diary because the material in different posts does not flow or has any relation with a particular date.
The basic question of what is a blog has now come a log way. A blog is no longer just a diary, it can actually become a means of earning money.
Traditionally, blogging was not really a profession. It was seen more as a way to keep record of information and share it easily with colleagues. But soon, as information revolution began to unfold, bloggers sensed an opportunity of making money by sharing the information that they had through their blogs. As more and more people got connected to Internet and search engines like Google, Yahoo!, Bing and more began to answer billions of queries every day, blogs became an important source of getting information. Free blogging services like WordPress and Blogger, Ad networks like Google AdSense, and promotional ads/reviews opened the playing field to everyone who wanted to write and make money through it.
Starting a personal blog
There are many reasons for starting a personal blog and only a handful of strong ones for business blogging. Blogging for business, projects, or anything else that might bring you money has a very straightforward purpose – to rank your website higher in Google SERPs, a.k.a. increase your visibility.
As a business, you rely on consumers to keep buying your products and services. As a new business, you rely on blogging to help you get to these consumers and grab their attention. Without blogging, your website would remain invisible, whereas running a blog makes you searchable and competitive.
So, the main purpose of a blog is to connect you to the relevant audience.
What does a Blogger do?
Having the Internet at our disposal is an amazing thing. Never before have average people been able to reach a global audience with such ease. Bloggers have the ability to reach hundreds or even thousands of people each and every day. There are literally millions of blogs online; blogging has quickly become one of the most popular ways of communicating and spreading information and news.
Being a blogger is similar to being a freelance
Being a blogger is similar to being a freelance artist – whether you’re a writer, photographer or a curator of information, a blog can give a specific audience a close-up look into a particular subject (or subjects). That “artistry” can be anything from writings, photos, videos, books, links to other information, or pretty much anything you can think of. That is the amazing thing about it. There isn’t a whole lot of categorization, and this gives bloggers an incredible amount of creative exploration.
There are a variety of things that bloggers can do to maintain their blog:
- create fresh, original content a few times a week
- use images that truly compliment their content
- research other blogs with similar content and great reference material
- establish their online presence on all social media — Twitter, LinkedIn, Facebook- platforms
- keep up with all changes on each of the social media platforms
- update their credits page with all their media and major mentions and all the guest posts they have written
- share their content on social media, encouraging conversation
- manage comments, spam, and read and reply to each one
- guest blog once or twice a month by creating fresh, engaging content for another blog
- reply to comments on every guest post
- engage with any reader who contacts them or asks a question
- run the back-end smoothly; such as their publishing platform, plugins, design, code
- fix problems with their site (this can be from five minutes a day to hours a day)
- optimize their top pages, top blog posts, services and product pages
- research opportunities that come their way such as advertisers and promotional inquiries
- communicate with their peer bloggers and support each other
- build relationships online and offline with their community
- use Skype or other phone services to do a phone or video interview
- give interviews
- beta test for plugins and work with developers to test applications on their site
- support their community by following other blogs, and by sharing their knowledge
- endorse the products that they use and have an honest strategy to tell their audience about it
- establish consulting services with their blogging knowledge and any other skills and experience to help others
- set up their newsletter, and are smart with their email marketing strategies
There are more things that bloggers can do
- Create a Facebook fan page, and understand that some people only use Facebook but can still benefit from their message
- set up a strong LinkedIn presence and engage in groups and provide value to conversations
- prepare for each consultation with clients by doing prep work and post follow-up
- educate themselves constantly with free webinars, online courses, and tons of other material in their niche and about blogging, business, and marketing in general
- do the bookkeeping if their blog is their business and if they have set it up as a business
- take care of the legal stuff like Trademark, set up an S-Corp or LLC or a sole proprietorship and find an accountant for the taxes
- attend conferences at least once a year and learn the latest and greatest as well as build new connections
- speak to a group about their expertise or share their story and prepare well for that speech in advance
- set up a podcast and expand their audience and their brand by reaching people who prefer an audio medium
- track their stats using Google Analytics, make sure Google can find them, where their referrals are coming from and what is happening on their site
- collaborate on projects with other bloggers such as an eBook or other creations
- create their own products; this can be in the form of a product with audio interviews, a guide book, a Kindle book, an e-course, or a video series. (This can take the most amount of time but once it is done, it gains credibility and potential income.)