Innovative web design trends for 2020

Innovative web design trends for 2020

The internet has grown and changed a lot in the past ten years. As exciting as all of this new technology has been, where we really see and feel these changes in web design trends.

In some years, design trends have pushed towards rampant creativity—abandoning grids and traditional stock photos for vibrant illustrations, bold color schemes and asymmetrical layouts. Other years, technological advancements have led to websites becoming smarter, with machine learning and subtle interactions, and those shifting paradigms have driven design trends (hamburger menus, anyone?).

2020 web design trends will see these two sides of the creativity and technology—come together like never before.

Gathered here are the dominating web trend predictions for web design trends 2020, but this is by no means the last word on creative innovation.

White Space & Simplistic / Minimalist Design

Introducing Google Pixel Buds. A launch page experience that shows users a new way to listen. Explore website

Perhaps one of the most classic and timeless is minimalism web design trend. The fewer elements and content on a website, the less your audience will have to think. If a website is designed in the right way, it will show the user exactly what he is looking for.

Minimalism will continue to dominate the digital landscape in 2020. Animations and fade-in effects that make scrolling more engaging will give web pages freedom to space out their content and thus result in more white space, contrast and clear typography without too many distracting elements.

White Space Web Design Example
Scrolling And White Space Web Design Example

Today, the user needs quick access to information. Just no time to review the pictures.Thisminimalism  trend is very often combined with white space. However, minimalism is a broader concept. It involves simplifying the interface in several ways:

  • Hidden navigation bar
  • Minimum of colors
  • Lack of additional details of graphic design
  • Minimum of buttons
Minimalism website Hidden navigation bar

Animations, Integrated GIFs and Dynamic Illustrations

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Animations , Integrated GIFs, and custom illustrations can help illustrate what you stand for and tell your story in a cool, clear and confident manner.

Typography animation

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3D Models and Rendering

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Visual impact is undoubtedly the most important part of web design and 3d illustrations are here to prove it. They are what makes a website’s UI come to life. Both simple and complex, plain and colorful, these illustrations can be found on all kinds of websites. They are not only interesting to look at, but also provide realism to graphics.

3d illustrations can be extremely effective when used on simple pages to make them look more appealing and gripping.

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Another great thing about them is that they can be interactive, so users can use their cursors to navigate websites through a gorgeous 3d illustration.


Stark, rugged and bold, websites with a brutalist style are taking over. What characterizes them is the use of giant fonts that take up most of the screen, saturated colors, weird choice of cursors, asymmetry and images and buttons in odd places.They might be hard to navigate (and look at), but we cannot say that they don’t look intriguing.

Explore website

Explore website


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No trends list would be complete without some form of retro design making its comeback. In the case of glitch art. Those moments when crinkled film or a slow dial-up connection led to a distorted, if unintentionally striking, image.

2020 graphic design trends are glitch art imaginative, experimental and ‘out there’.  Some glitch website design trends emerge quickly while others have been evolving over time. 

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There is no doubt that retro is being repeated and the trends list cannot be completed without adding retro designs. Glitch art is similar to the retro designs but this specific design is specifically made for the modern world. It can be termed as the good breakdown of the modern technology with that of retro designs.

Explore website

Glitches are significant in our modern times when computers are so pervasive. We fear the machines taking over, but we also don’t know what we’d do without them. Hence, the breakdown of technology makes for appealing subject matter both as an idea and in its design execution.

Where it can draw the viewer’s eye to those parts of the site that are warped, double exposed and glitchy. It’s a strange, futuristic time we live in, and no one is quite sure where it is all heading. Glitch art amplifies this feeling of disorientation by giving websites a distinctly psychedelic look.

More about UI/UX Design trends 2020in toptal


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